Quitting is a journey, not an event. You might slip up along the way, but that doesn't mean you've failed. Keep moving forwards step by step and you can still achieve your goal of being smoke-free for good.

As far as we're concerned, quitting is a positive word. Quitting is about progress. It's about moving forwards, learning from your mistakes and working hard to change for the better, even if you have a few slip ups along the way. We believe that every smoker has a chance to be free.

But that doesn't mean we think it's easy – we know that quitting smoking is one of the hardest things you'll ever do. You're fighting a physical addiction to nicotine and psychological addiction to your everyday smoking habits. On top of that, you've probably tried quitting before, maybe with NRT or maybe just by yourself. You might feel like you've failed. You might be unsure about whether you can even manage it this time.

You can. Whatever has happened in the past, you have it in you to be a successful quitter. Once you've made this positive decision, we can help by offering some useful tools to make things a little more manageable. It's your journey but we're behind you all the way.

The Nicabate philosophy and our approach to quitting, is based on four key pillars of understanding:

1 - Success breeds success

Quitting, stopping, giving up – no wonder it seems so tough, it all sounds so negative. But if you've decided to leave smoking behind, you've made a big decision that you should be proud of and feel great about. From now on, everything's progress. Once you've embarked on your journey, every step is a step forwards – every cigarette you don't smoke is a success. Each step matters - so celebrate each of these little wins. It will encourage you to keep moving forwards and, over time, they'll all add up to the Big Win of quitting for good.

2 – Past failures make you stronger

Quitting is not defined by a start and finish. It's a journey made up of many small steps, not one giant leap. Remember you are learning something new – how to be a non-smoker. You may have tried to quit before, but don't beat yourself up if you haven't yet been successful.

Each attempt teaches you some positive lessons. Just like in life, it's important that you try not to run before you can walk, so break your next quit down into manageable moments and spend some time thinking about how you're going to reach each milestone. Don't worry if you slip up, because that's just part of the learning process.

"I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed." Michael Jordan

3 - You're not on your own

When you start something new, you often need some help and support along the way. If you need it, use all the help you can get - from your friends, your family, other quitters and suitable experts. We're behind you too. Nicabate can offer support and encouragement, useful information to base your decisions on and advice about how to use all the tools at your disposal. The Nicabate QuitPartner programme has been carefully designed with the help of experts to give you tailored advice along your journey and help you track your progress, so it's a good place to start. With the right tools, support and encouragement nothing can stand in your way.

4 - Everyone's different

No two people quit in exactly the same way. Everyone's approach and experiences are different. Many smokers, as they progress through various quit attempts, decide to adopt different tactics each time. Nicabate believes that you should take the approach that will work best for you. Once you've decided on how you're going to approach your journey, there's lots of support and advice out there to help you. If you want help taking your 1st step, our path2quit tool can help you select the Nicabate product which suits your quitting needs.

Once you start your quit journey, you're on your way towards success. Even if you slip up along the way, it's all progress towards you being smoke-free for good.