Nicabate's new advertising campaign is about making the quit journey more manageable by breaking it down into a series of little wins.
You want to give up smoking, but have tried a few times before and failed. Your friends and family may be cynical about your next attempt, and deep down, you're probably beginning to doubt yourself too. If this is how you feel, don't be disheartened. Quitting smoking can be one of the hardest things you'll ever do. Not only are you fighting a physical addiction to nicotine, you're also battling a psychological dependence on the habit. But we believe you have the power to overcome the addiction. Sometimes all it takes is a change of approach and that's exactly what our new multi media advertising campaign aims to promote.
Quitting isn't all or nothing
If you've got your eye on the summit, a climb can seem quite daunting. But if you're focused on getting to the next base camp, suddenly it's a lot less scary. The new Nicabate campaign applies the same principle to your quitting journey. Rather than adopt an all or nothing approach, we encourage you to break it down into manageable steps. This means you can take it one day at a time or even one cigarette at a time. Whatever it is, if you see your journey as a series of short-term goals instead of a long term goal, you may be giving yourself a more realistic chance of beating cigarettes.
Every time you say no to a cigarette, it's a little win
Our advertising campaign was developed from insights gathered by speaking to former smokers. The one thing they all mentioned was how great they felt saying no to a cigarette. They described the feeling as a little win. We used this emotion to redefine the quitting journey as a series of little wins. Our campaign encourages you to celebrate every little win. Because each win is a small but significant step that gives you the confidence to keep going. Ultimately, we want you to go from one little win to another till you've reached your goal.
Of course, we're not saying it's going to be easy. And you know what? You might slip up every now and then, but don't be discouraged. It's part of the journey and it's something to be learnt from.
We recognise that whilst we have the products to help you quit, the battle's also fought in your mind. Which is why the objective of our campaign is as much about giving you encouragement, motivation and inspiration as it is about giving you solutions. Look for our new ads on TV, bus stops, highway billboards and shopping centres.
Whether you've just started your quitting journey or getting back on it, we want to help you celebrate one little win after another until you reach your goal. You'll be doing great with Nicabate.